At Behold, we are asking a different question than most businesses:
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"How many benefits can we generate by how we design this initiative?"
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Rather than focusing on financial extraction, we aim to create an enterprise that operates within planetary boundaries and strengthens the social foundation of wellbeing and community. Inspired by the Doughnut Economics model and guided by systems thinking, we see Behold as both a business and a living experiment in what it means to work regeneratively.
Our approach acknowledges the complexity of life—from biodiversity collapse to social inequity and the mental health crisis—and asks how a technology venture can serve as part of the healing process rather than a source of harm.
We are early in our journey, but committed to transparency about where we are, what we’re learning, and where we still need to grow.
This is our first attempt at outlining our impact strategy, and an invitation to collaboration, reflection, and accountability as we embark on this journey.
Before we get into what we want to do next…
✅ Nature Representative Board Seat legally codified
✅ Mission and governance documents prioritise biodiversity over profit